Guiding Your Property Journey with Clarity and Confidence

Hi, I'm Alfa Chua. I help clients navigate important property decisions with practical guidance, market insight, and a people-first approach.

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About Alfa Chua

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Alfa Chua Senior Marketing Director | ERA Realty Network Pte Ltd | CEA License: R041553J

Alfa Chua is a Senior Marketing Director with ERA Realty Network, one of Singapore's leading real estate agencies, specializing in new launch developments, resale, and rental across the island. With a career built on consistent, top-tier performance, Alfa has earned over 30 industry awards and accolades — including multiple TOP GUN ELITE honors, Asia Pacific Elite Awards, Service Excellence recognitions, and placement among ERA's Top Achievers, most recently Top Gun Elite (Q2 2026) and Top 400 Achievers (Q2 2026).

Fluent in English and Mandarin, Alfa serves a broad base of local and multicultural clients, guiding them through every stage of their property journey — from new launch opportunities to long-term asset progression and legacy planning. Known for a client-first approach, Alfa has been actively involved in flagship new launch projects such as The Serra Residences, Thomson Reserve, Grand Dunman, and Lucerne Grand, offering clients timely insight into Singapore's fast-moving property market.

Driven by the belief that property is both an investment and a foundation for the future, Alfa is committed to helping clients build wealth with confidence, backed by data-driven advice and genuine, attentive service.

Reach Alfa Chua at +65 9152 8208 or via newlaunch-sin.com.

How I Can Help

  • Buying a Property
  • Selling a Property
  • Renting & Leasing
  • Upgrading & Investment

Recognition & Achievements

TOP GUN ELITE

Q3 2026

TOP GUN ELITE

Q2 2026

TOP 400 ACHIEVERS

Q2 2026

TOP GUN ELITE

Q1 2026

SERVICE EXCELLENCE

Annual 2026

STAR TAGGER

Annual 2025

TOP ACHIEVER THE MYST

Annual 2025

TOP 20% ACHIEVERS

Annual 2025

GROWTH AWARD (EMERALD)

Annual 2025

SERVICE EXCELLENCE

Annual 2025

TOP GUN ELITE

Q2 2025

TOP TAGGER BY PROJECT CATEGORY

Annual 2025

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About ERA

Backed by one of Singapore’s leading real estate agencies, clients benefit from trusted expertise, a strong network, and professional support across every stage of the property journey.
8800+
Agents in ERA
44
Years in Singapore

First Agency
Listed on
SGX Mainboard
Best Customer Service
2025/2026
ERA
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Upcoming Events & Showcases

Property Investment Masterclass 2027

Property Investment Masterclass 2027

Wed 7 Apr 2027, 09:00-18:00

Marina Bay Sands

Price: $388
*ERA VIP
members enjoy an exclusive promo code for $88. Sign up now! 

Property Investment Masterclass (PIM) is your fast track from curious to confident. In two power-packed days, cut through the market noise and get a clear, step-by-step playbook: how to read real signals, time your entry/exit like a pro, and turn your home into a springboard for a resilient property portfolio.

Expect high-energy sessions, live demos, and real case studies you can apply. Walk out with a personalised action plan, so you know exactly what to buy, when to move, and how to manage cashflow without guesswork.

If you’re ready to level up for 2027 and beyond, this is the room. Seats are limited for maximum interaction. 

(*NTUC members can claim up to 50% of the unfunded course fee via UTAP! Click here to sign up now! T&Cs apply.)

Register Now
USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

Mon 16 Nov 2026, 10:00-17:00

ERA APAC CENTRE, AUDITORIUM

Ever feel like your presentations aren’t making the impact to secure your exclusive? 

Ready to acquire the art of persuasion?

Look no further! 

AGDD Donny Lee, with his award-winning experience, is here to share his easy-to-follow, proven strategies for delivering the Ultimate Sales Presentation and secure your exclusively seamlessly.

In this game-changing session, you’ll:
✅Effortlessly turn objections into agreements
✅Learn how to lock in exclusive listings in minutes
✅Make your presentation so good that clients can’t say no!

Don’t settle for "no." Sign up now and start getting the YES you deserve! Let's go!

Register Now
NO EXPERIENCE. NO CLIENTS. HOW DO YOU START? 🎯 Kickstart Your Real Estate Career with Confidence!

NO EXPERIENCE. NO CLIENTS. HOW DO YOU START? 🎯 Kickstart Your Real Estate Career with Confidence!

Thu 12 Nov 2026, 19:00-21:00

ERA APAC CENTRE, ARDMORE ROOM

Just completed your RES exam or been in real estate for a while but still struggling to secure clients and close deals?

You don’t need luck. You need the right strategy! 🎯 Join us at the upcoming Success Seminar on 12 November, 7PM, to hear from experienced leaders and gain practical insights to kickstart your career or take your business to the next level.

Here’s what you’ll learn:
✅ Building a strong foundation - Understand the essential skills and steps to get started in real estate.
✅ Getting your first client - Learn practical ways to generate leads, connect with prospects and work towards your first sale.
✅ Growing with the right support - Discover how mentorship, proven systems and guidance can help you build momentum with confidence.

Limited slots available. Register now to secure your place! 

Learn directly from:
♦️ Ryner Koh, Executive Director of Agency (EDA)
Having completed CFA Levels I, II and III, Ryner translates financial insights into practical real estate strategies, helping agents focus on what drives performance.
♦️ Koh Li Li, Senior Group Division Director (SGDD)
A millionaire achiever who has built a strong and successful career through smart planning and execution.

Register Now
Your Next Real Estate Breakthrough Starts Here: Start Strong. Grow Further.

Your Next Real Estate Breakthrough Starts Here: Start Strong. Grow Further.

Wed 4 Nov 2026, 19:00-21:00

ERA APAC CENTRE, ARDMORE ROOM

New to real estate or experienced but ready for bigger results?

Join our Success Seminar with Rayne Chua and her leadership team. Discover practical ways to create opportunities, win clients and build a sustainable business.

Walk away with:
✅ A clear growth plan: Know your next move, from getting started to scaling up.
✅ Stronger client opportunities: Sharpen lead generation, personal branding and conversion.
✅ Support to move faster: Turn effort into results with mentorship, systems and team platforms.

Learn directly from:
♦️ Rayne Chua | Advisory Group Division Director
Leader of 100+ Trusted Advisers, empowering agents through mentorship and proven systems.
♦️ David Ho | Senior Division Director
Over 10 years of experience in property advisory and building a sustainable business.
♦️ Gary Lim | Senior Division Director
Championing continuous improvement and smarter business growth.
♦️ Thea Ng | Division Director
Realtor and mindset mentor helping others move forward with confidence.

Make 2027 your breakthrough year. Join us and take your next step.

Register Now
How I Achieved $270,000 in My First Year in Real Estate: Building a Business at My Own Pace

How I Achieved $270,000 in My First Year in Real Estate: Building a Business at My Own Pace

Tue 3 Nov 2026, 19:00-21:00

ERA APAC CENTRE, ARDMORE ROOM

What if you could build a successful real estate business without having to rush the process?

At this Success Seminar, hear from our speakers on what it takes to build a business at your own pace and create a strong foundation for long-term success.

What you’ll take away:
✅ The foundation: Why $270K wasn’t luck
✅ Building at your own pace: Systems over hustle
✅ The path forward: Turning year one into a career

From your first year to the years ahead, discover how to approach your real estate journey with greater clarity and confidence.

Learn directly from:
♦️ Jasmine Chan – Senior Executive Group Division Director (SEGDD)
A sought-after mentor known for helping new agents gain clarity, confidence and real results through practical coaching and structured guidance.
♦️ Christopher Ng – Executive Group Division Director (EGDD)
A multi-millionaire achiever and exceptional team leader who has developed a unique framework that continues to drive teams to achieve incredible milestones. 
♦️ James Kong – Marketing Director (MD)
A Top 50 Achiever and Certified Asset Progression Strategist who combines strong market knowledge with a strategic approach to real estate.
♦️ Rekael Das – Marketing Director (MD)
An experienced realtor with expertise in asset progression, bringing a people-first approach and practical insights to building a rewarding career in real estate.

Register Now
BUILDING A REAL ESTATE BUSINESS THAT LASTS

BUILDING A REAL ESTATE BUSINESS THAT LASTS

Mon 2 Nov 2026, 20:00-22:00

ERA APAC CENTRE, ARDMORE ROOM

🔥 How do you keep winning when the market keeps changing? 

Some months are great. Others are quieter. Markets change, leads come and go, but a strong real estate business should be built to last through it all. 

At this Success Seminar, hear from four leaders as they share how they generate leads, stay consistent and adapt their strategies to keep their business moving through different market conditions. 

What you’ll take away: 
✅ The Lead Generation Engine – How top agents consistently create new leads instead of waiting for business to come. 
✅ The Consistent Achiever Blueprint – The systems, habits and strategies that keep your pipeline moving through every market cycle.  
✅ How to Win Through the Ups & Downs – How to stay relevant, adaptable and profitable — whether the market is booming or slowing down. 

This seminar is open to external and brand-new agents. 

Whether you’re new to real estate or looking to build a more consistent business, come discover what it takes to build a career that lasts. 

Seats are limited. Register now! 

Learn directly from: 
♦️ Tracy Teo, Senior Director of Agency 
A seasoned leader who champions sustainable success through strong fundamentals, personalised strategies and holistic mentorship. 
♦️ Ryan Lee, Group Division Director 
A dedicated mentor who helps agents build strong foundations, consistent lead pipelines and the systems to succeed independently. 
♦️ Evon Ng, Senior Marketing Director 
A fast-rising achiever who turned focused marketing and consistent execution into rapid success in real estate. 
♦️ Yu Tianxin, Marketing Manager 
A young achiever who built strong momentum early in her real estate career and achieved Million Dollar Club within her first year. 

Register Now
CCR VS RCR,价差创30年新低 - 价差收窄, 是市场陷阱,还是入场良机?

CCR VS RCR,价差创30年新低 - 价差收窄, 是市场陷阱,还是入场良机?

Mon 2 Nov 2026, 20:00-22:00

随着新加坡核心中央区(CCR)与其他中央区(RCR)的房价差距持续收窄,哪个区域更具置业价值?现在是否正是布局CCR的好时机?

从过去十年与最近五年的房价走势,到近期政府售地(GLS)价格,掌握市场变化与合理入场价,是发掘长期置业价值的关键。

诚邀您参加本次ERA中文座谈会,由DD Dennis Koh与SMD Li Yan深入解析区域价差与未来新盘定价趋势,并探讨为什么位于第10区(D10)的 Amberwood at Holland 值得重点关注。

💡 本次座谈会您将了解:
✅ CCR、RCR与OCR的房价走势及区域价差变化
✅ 政府售地(GLS)价格如何影响未来新盘定价
✅ 如何判断合理入场价并降低投资风险
✅ Amberwood at Holland的核心优势与价格比较

👉 立即报名,发掘新加坡CCR核心住宅区的置业机遇!

CCR vs RCR: Price Gap Hits a 30-Year Low
Narrowing Price Gap: Market Trap or Buying Opportunity?

As the price gap between Singapore's CCR and RCR narrows, which region offers better value and could now be the right time to enter the CCR?

From property price trends over the past decade and recent 5 years to the latest Government Land Sales (GLS) prices, understanding market shifts and entry pricing is key to identifying long-term value.

Join DD Dennis Koh and SMD Li Yan in this exclusive Chinese Ultimate Consumer Seminar as they explore regional price differences and future new launch pricing, and discover why Amberwood at Holland in District 10 deserves a closer look.

💡 In this session, you'll gain insights into:
✅ Price trends and gaps across the CCR, RCR and OCR
✅ How GLS prices could influence future new launch prices
✅ How to identify the right entry price and manage investment risks
✅ Amberwood at Holland's key advantages and pricing comparisons  

👉 Register now and uncover opportunities within Singapore's prime CCR residential market!

Register Now
Realty Talk | Reading The Signals: Making Your Move Before 2026 End

Realty Talk | Reading The Signals: Making Your Move Before 2026 End

Thu 29 Oct 2026, 20:00-21:00

As 2026 heads into its final stretch, Singapore’s property landscape continues to evolve, with new signals and developments shaping what lies ahead.

Join CEO Marcus Chu and KEO Eugene Lim as they unpack the latest market movements, share their perspectives on where things are heading and explore what these developments could mean for your next property move.

Key takeaways:
✔️ What is the 3Q 2026 data telling us?
✔️ What are the latest launches and land bids signalling us?
✔️ What are your next moves before the year ends?
 

Register Now

Frequently Asked Questions

Find answers to common questions about buying, selling, renting, financing, and navigating the property market.

Your upfront budget may include the down payment, Buyer’s Stamp Duty (BSD), Additional Buyer’s Stamp Duty (ABSD), legal fees, valuation fees and renovation costs. The amount payable depends on the property type, purchase price, loan amount, citizenship and number of properties you own. CPF savings may be used for eligible purchases, subject to prevailing CPF rules and limits.

Let's Start with a Conversation

Alfa Chua

Alfa Chua

SENIOR MARKETING DIRECTOR

CEA Registration No. R041553J

+65 9152 8208


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